BORDEAUX – THE MIGHTY WON’T FALL

Bordeaux The Mighty Won't Fall - Mar2014As France’s most famous wine region faces challenging times, its chateaux are behaving like true leaders, reports Julien Yung Mameaux.

Bordeaux wine prices are adjusting – for the better. Culminating on decades of nearly immaculate reputation, two vintages broke records when wine critic Robert Parker Jr. gave perfect 100-points ratings to fifteen chateaux in 2009 and ten in 2010; prices jumped by 20 per cent and 12 per cent respectively. But as the world caught the Bordeaux fever, a tough era was ushered with the 2011 and 2012 vintages, performing below expectations. With stock piling up and a demanding client list threatening to seek value elsewhere, chateaux and negociants were forced to lower prices and embrace changes. They took it well, and it is this attitude that continues as the 2013 “en primeur” campaign begins.

 

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